As a follow up to the Reynolds interview, here's a review of their 58mm Aero wheel by UK-based PROCYCLING magazine. The article itself is below, but I thought I'd save your eyes with larger text.
Verdict: Super do-it-all wheels, the new aero carbon clincher leaders.
Jamie Wilkins - PROCYCLING Magazine, May 2013
Tech Explained (insert)
Paul Lew, Director of Technology
"The primary aerodynamic components that influence handling in crosswinds are pitch and roll. in bicycle terms, pitch is when the wind creates steering input. Less obvious is roll, which is the force that makes a bike lean over in a gust. Due to the advancing and retreating nature of a wheel (the top of the wheel advances and the bottom of the wheel retreats with respect to the wind as the wheel rotates) the top and the bottom of a bicycle wheel behaves differently with respect to roll. The Magnus effect helps describe this phenomenon. When combined, pitch and roll are the significant forces that affect bike stability. As a designer of unmanned aircraft for the US government I know the benefits of designing a stable airfoil. A bicycle wheel is an inefficient airfoil in terms of lift and drag but it is highly susceptible to the influences of pitch and roll. The Reynolds Aero line was created from scratch using proprietary CFD software, and validated in the wind tunnel. In the design phase I considered all of the aerodynamic aspects that contribute to good airfoil design, not focusing only on low drag. The result was an aerodynamic contour we named Dispersive Effect Termination—or DET."
ps. In case you missed the link above... I learned a new word today!
A boffin is British slang for a scientist, engineer, or other person engaged in technical or scientific work. The original World War II conception of war-winning researchers means that the character tends to have more positive connotations than related characterisations like egghead, nerd, or geek.